eCommerce Breadcrumbs Optimization

eCommerce breadcrumbs optimization is the practice of enhancing the navigation aids, or breadcrumbs, on your eCommerce website. These breadcrumbs serve as a roadmap for users, improving user experience and SEO by making site navigation intuitive and straightforward. 


Tips for improving eCommerce Breadcrumbs for SEO

  1. Ensure breadcrumbs accurately follow the site hierarchy. 
  2. Incorporate keywords into your breadcrumbs
  3. Make sure the breadcrumbs are easily visible and clickable, enhancing user experience. 
  4. Ensure breadcrumbs are linking to the canonical versions of pages. 
  5. Add JSON-LD breadcrumb schema to pages utilizing breadcrumbs. 

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Dev Tool:

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