Social Media Contest Management

Contest Management refers to a system of measures used to highlight an organization, service or brand’s specific traits. By kicking off an attractive contest, you can showcase your products and services on a very public stage and drive new attention to your business.

 

There are several reasons why you might consider running a contest. 

 

    • Increasing Sales: After creating awareness and getting new subscribers, the key benefit of running a contest is that it will also help you to increase sales. By running a contest, you can easily convert your potential leads into valuable, paying customers.
    • Increasing Engagement: Contests are also fantastic for increasing user engagement online when you do them right. If your page is able to draw in new and relevant viewers, then it will be tremendously effective in helping to drive engagement (whether that be comments, shares, likes, etc.), because you have just successfully reached the right audience for your business. And since your page is relevant to these users’ interests, then they are also going to stick around and keep up with any new developments or content you might put up in the future. You can also take this chance to establish a deep sense of connection between your brand and your customers, by running a contest that revolves around user-generated content, such as photos or video entries.
    • Building Awareness: Successfully executing a contest can be extremely beneficial to somewhat young/new brands. If your efforts really take off and capture people’s attention, then that is going to do wonders at getting your name out there and raising your public profile.
    • Gathering New Data: With the appealing addition of entering to win a prize, many of your users will now be willing to share some of their information with you. This is a great way to collect new, useful data, as well as engage with your audience.

So if your team has been struggling to integrate contests into your campaign strategy, the social media experts here at Overdrive Interactive have the knowledge and experience to implement and manage contests to drive new engagement and capture new customers. Click to know more about our Social Media Services.

This definition is part of the Demand Ops Map. Get your PDF map with links here.

Click here to get the Demand Ops Map

Knowledge Center

Learn. Share. Succeed.

  • Infographic

    Demand Gen Ops. Map

    The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.

  • Training

    Overdrive University

    Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.

  • Webinar

    Always-On ABM

    Webinar slides and video with tactics you can start using right away.

  • Infographic

    Lead Gen Metrics Timeline

    The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

  • Guide

    Crafting the Customer Journey

    Learn how to craft and deploy powerful customer journeys.

  • Infographic

    ABM Roadmap

    Critical components of a steady-state ABM program

  • Video

    SEM Success for B2B

    Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

  • Infographic

    Search Marketing Map

    Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

  • Infographic

    Social Media Map

    Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.

  • Infographic

    AI Marketing Map

    Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

  • eBook

    The Digital Advertising Guide

    Get your head around the many advertising options available to digital marketers today.

  • Webinar

    Ultimate SEO Dashboard for CMOs

    Webinar slides and video with tactics CMOs can start using right away.

  • Infographic

    Google World Infographic

    Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

  • Video

    5 Digital Pillars of Ecommerce

    Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

  • Infographic

    Demand Gen Infrastructure

    Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

  • Webinar

    Becoming a Marketing Engineer

    Webinar slides and video. Learn how to craft the customer journey.

  • Webinar

    17 Ways to Integrate SEO & Social

    Webinar slides and video with tactics you can start using right away.

  • Guide

    14 B2B Social Media Tactics

    Guide to weave your content into the social fabric of the web and your industry.

  • Video

    Quick Start Marketing Automation

    Learn how to quickly launch nurture campaigns.

  • Guide

    The Native Advertising Guide

    Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

  • Video

    The Power of "And Then What?"

    Learn how all elements of digital marketing work together.

  • Video

    Integrated Digital Marketing

    How all elements of digital marketing work together in 2 minutes.

  • Video

    The Secret to Content Marketing

    Learn the Secret to Content Marketing in 2 Minutes.

  • Video

    The Social Media Share

    This 2-minute video explains the power of the social media share.

  • Presentation

    Google Gallery

    Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Benefit from our Demand Gen Expertise

Take action. Achieve your goals.

Dev Tool:

Request: demand-gen-ops/social-media-contest-management
Matched Rewrite Rule: demand-gen-ops/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: demand_gen_ops=social-media-contest-management&page=
Loaded Template: single-demand_gen_ops.php