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The Digital Advertising Guide is Released by Overdrive Interactive


Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers ad formats including banners, rich media, video, mobile, search and social, as well as targeting and pricing models, ad serving, tracking and attribution modeling and more!

The Cover of The Digital Advertising Guide by Overdrive Interactive

As an integrated digital marketing firm, part of Overdrive’s mission is to provide educational support for its clients who are actively transforming their marketing departments to become more digital-centric. So in addition to developing curricula around topics that include digital strategy, search, social and online advertising, Overdrive has produced a quick guide to help its clients become more conversant and proficient in the language of digital marketing. Now, Overdrive is releasing this guide to the public as a free eBook, available for immediate download from the agency’s site at: https://www.ovrdrv.com/digital-advertising-guide

Harry J Gold, CEO of Overdrive, explained, “The reality is that every marketer needs to know digital marketing in order to be a great marketer. That is why we created this easy-to-read guide — to help people quickly get their heads around digital advertising.”

The Digital Advertising Guide covers the major aspects of digital advertising, including:

  • Desktop and laptop display
  • Video
  • Mobile and tablet devices
  • Social ads
  • Paid search ads
  • Other media
  • Pricing models
  • Ad serving
  • ROI and optimization
  • Attribution modeling
  • And more

Each section includes an overview that briefly explains its main topic and then provides details, specifications and examples that are easy to understand. Readers will learn about, and develop a fundamental understanding of, a number of different options available in today’s digital advertising landscape. This guide is not only a vital asset for beginners who are trying to become more conversant with their digital counterparts and vendors, but also a valuable resource for experts who are trying to fill in any lingering gaps in their knowledge of the digital advertising world.

The guide is available for immediate download at: https://www.ovrdrv.com/digital-advertising-guide

About Overdrive Interactive

Overdrive Interactive is an award-winning digital marketing agency that helps leading companies compete and win in the online space. Founded in 2001, the agency has developed into an integrated digital shop that delivers brand building, customer acquisition and lead generation programs utilizing search marketing, social media marketing, online media buying, analytics and world class creative services.

Our search engine optimization programs not only drive natural search traffic – they connect prospects to high quality user experiences that encourage desired behavior. Our SEO services and the resulting search engine presence connects visitors to content that satisfies their needs. As an award-winning Boston SEO firm, we are passionate about your success!

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