The Digital Advertising Guide – 2nd Edition

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That's why we wrote the The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.
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This quick guide will help you get your head around:

  • Ad formats including banners, rich media, video, mobile, search and mobile
  • Targeting and pricing models
  • Ad serving, tracking and attribution modeling
  • And more!

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