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Digital Point-of-Sale Media Influences Consumers


A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on consumers’ purchasing decisions, according to an eMarketer report.

CPG brands use digital point-of-sale media such as in-store video to promote product benefits, qualities and health messages. The technology also allows CPG marketers to monitor data in real-time to track sales, analyze ROI and tweak messaging. Marketers hope to better connect with consumers and turn them into loyal brand users.

Source: eMarketer; December 8, 2009


NEDMA Annual Conference 2019 Recap Part 2


The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…

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