E-mail: Fastest Growing Direct Marketing Segment
According to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast that the total e-mail spend by 2013 will be a $27.8 billion business!
Will these stats make you rethink your marketing plan for 2010?
Source: Dmnews.com, 8/04/09