Email Marketing

Newsletters and eAlerts: Creative, Copy and Landing Pages

Our team has helped companies capitalize on the value of their lists by scheduling and deploying high-impact, politically correct email communication programs that escalate prospects into sales and customers into repeat customers and advocates. We produce email that has the editorial integrity and informational depth to deliver true value to the reader and strengthen company-to-customer/prospect relationships.

 
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Our eAlerts, eOffers, eInvites and eCirculars help convert prospects into customers with concise communication pieces that offer immediate ROI and marketing intelligence. Furthermore, we realize that the success of an email campaign depends on not only the message that ends up in the inbox, but also the conversion power of the click destination or landing page. Consequently, our services include the development of high-powered landing pages that maximize the ROI of your email programs.

Email Hosting, Serving and Deliverability

Overdrive offers a wide range of email list hosting, management, production, serving and tracking solutions. Our serving and production departments enable our clients to send regular bulk email blasts in text, HTML and rich media formats. Our email managers and technology solutions take care of list additions, unsubscribe requests and bounces from bad addresses. Our team also ensures that we are complying with all current CAN-Spam regulations and deliverability best practices. Our email content is tested against a wide variety of ISP and corporate spam filters to ensure the highest possibility rates of deliverability.

Email Acquisition Services

When used in combination with our lead generation services, Overdrive’s email services can help you to grow your email list into a serious branding and sales channel that lives on for years, turning your advertising expenses into equity-building investments.

Tracking and Reporting

Our suite of tracking solutions allows us to generate easy-to-read tracking reports that can help test subject lines by measuring how many emails get opened, test offers by measuring what content gets clicked and test calls-to-action and conversions by measuring landing page effectiveness. In addition, our technology can tell us who in your list clicked (and what they clicked on), so sales reps can prioritize their call lists by which prospects had recent online interaction with your company.

Put Overdrive to Work for Your Company

Want to know more about our email marketing methodology and technology? Click here or call 617-254-5000 to set up a capabilities presentation. We’ll show you real life examples of how our email marketing strategies and tactics have resulted in success for our clients.