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Everybody Loves Social Networking, Except Some Advertisers

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In 2008, $2 billion was spent advertising on social networking sites, and that is expected to grow to about $3.5 billion by 2013.


Europe has increased its socializing by 13.6% between 2007 and 2008. To see the breakout by countries, click on the below graph to enlarge.

Source: eMarketer, March 19 2009

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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