Driving Forward > Digital Marketing Blog

Eyeballs Are Great, but Revenues Would Be Better


Unsurprisingly, topping the list of video properties are Google sites, which owns YouTube with over 100 million viewers in December 2008. Despite this large statistic, revenue does not equate- short video clips and “untrusted content” videos do not bring in the revenue where as a longer-form trusted video would.

Nonetheless, advertising spending will continue to grow throughout 2013 with a projected $4,600 million spend on online video advertising.

Source: eMarketer, February 12 2009


How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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