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Facebook Announces Graph Search

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Mark Zuckerberg and the Facebook team made a big announcement today.

Zuck started out discussing the three pillars of the Facebook ecosystem-

1. News Feed

2. Timeline

and now ….

3. Graph Search

Graph search is designed to take a search and return an answer, not a set of links like a typical web search. On Facebook, you can only search for content that is shared with you.

Some things you can search for:

–          People who live in your city or a hometown or who are near you AND have something in common. Also, maybe  you met someone at a party and know they’re friends with Danielle but don’t remember their name. You can search for that.

–          Photos of friends in a specific location, photos of  your family or photos before a certain date.

–          Places you or your family has visited, restaurants your friends have gone to.

–          Interests of your friends. Maybe you’re trying to find out what your friends like for music or languages they speak or if they like a tv show like you do.

Results are based on:

–          People most important to you and/or

–          Pictures that have the most likes

This could mean a LOT of things for Facebook users and marketers in the future. Some examples:

–          Contextual ads specific to items you’re searching for.

–          The ability to access Local Information easier.

–          Privacy issues if users are unaware of how their information gets shared.

Get more information on this live blog from Mashable or from Facebook’s official announcement.

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Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

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