Facebook Announces Graph Search
Mark Zuckerberg and the Facebook team made a big announcement today.
Zuck started out discussing the three pillars of the Facebook ecosystem-
1. News Feed
and now ….
3. Graph Search
Graph search is designed to take a search and return an answer, not a set of links like a typical web search. On Facebook, you can only search for content that is shared with you.
Some things you can search for:
– People who live in your city or a hometown or who are near you AND have something in common. Also, maybe you met someone at a party and know they’re friends with Danielle but don’t remember their name. You can search for that.
– Photos of friends in a specific location, photos of your family or photos before a certain date.
– Places you or your family has visited, restaurants your friends have gone to.
– Interests of your friends. Maybe you’re trying to find out what your friends like for music or languages they speak or if they like a tv show like you do.
Results are based on:
– People most important to you and/or
– Pictures that have the most likes
This could mean a LOT of things for Facebook users and marketers in the future. Some examples:
– Contextual ads specific to items you’re searching for.
– The ability to access Local Information easier.
– Privacy issues if users are unaware of how their information gets shared.