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Facebook Audience Matures

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While the older generations are not constantly on social networking sites, they are logging on between 1-4 times per month. Of the respondents in the 50+ age group, 73% of them logged on a few times of the month, compared to 30+ times at only 5%.

Teens and adults have the same feelings when it comes to social networks: to keep in touch with friends. 89% of teens, and 91% of adults all say that is the reason for their social networking. Adults are also making their way to social networking sites to organize for a cause/issue (43%), to make professional contacts (28%) and promote themselves or their work (28%). Social networking is no longer strictly for the younger community.

Source: eMarketer, February 25 2009

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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