Driving Forward > Digital Marketing Blog

Facebook Audience Matures


While the older generations are not constantly on social networking sites, they are logging on between 1-4 times per month. Of the respondents in the 50+ age group, 73% of them logged on a few times of the month, compared to 30+ times at only 5%.

Teens and adults have the same feelings when it comes to social networks: to keep in touch with friends. 89% of teens, and 91% of adults all say that is the reason for their social networking. Adults are also making their way to social networking sites to organize for a cause/issue (43%), to make professional contacts (28%) and promote themselves or their work (28%). Social networking is no longer strictly for the younger community.

Source: eMarketer, February 25 2009

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   


Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   


Lead Gen Metrics Timeline

Overdrive Lead Generation Metrics Timeline Infographic

The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

Get Access!   
Dev Tool:

Request: facebook-audience-matures
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=facebook-audience-matures&page=
Loaded Template: single.php