Driving Forward > Digital Marketing Blog

Facebook’s New News Feed Increases User Engagement

By

The recent changes to Facebook’s news feed continue to receive some mixed reviews from users and brands alike. However, new studies suggest that the hybrid news feed is actually increasing engagement. Just one week after these changes were implemented, Facebook Pages have seen an 18 percent increase in Likes.

At first, these changes appeared to have a negative affect on brand Pages, since impressions initially decreased after the revamp of the news feed. While this finding is correct, engagement levels have increased by at least 35 percent. So, although Pages may not be able to reach a larger range of users, their content will be better targeted to those users who would find it relevant and be more likely to interact with that post.

User engagement continues to be a pain-point for brand Pages, since identifying the correct messaging and posting times to encourage users to interact often becomes difficult. With the hybrid news feed, users are beginning to understand that they can control what kind of information they receive on Facebook, making the content more personalized to them – ultimately increasing their opportunity to interact with that post.

So what can brands do? Focus less on reaching a larger audience, and more on engaging content. The foundation of social media is the ease of communication, and the power of user engagement. So while brands’ Facebook posts may not appear as often within the news feed, their content will now be better targeted to users and increase their overall engagement within this platform.

Related Posts:

Facebook Highlights Photos From Pages You Like
Social Media Engagement Optimization and ROI
The Power of Engagement – 8 Ideas You Can Add To

Social Media

Overdrive Releases 2019 Social Media Map

By

Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Event

December 9, 2019

Become a Marketing Engineer at MTech Summit. Register now to get a $60 discount.

Register Now!

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: facebooks-new-news-feed-increases-user-engagement
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=facebooks-new-news-feed-increases-user-engagement&page=
Loaded Template: single.php