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Focused Social Networks Build Community

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Narrow topical appeal draws highly engaged users

Note: n=1,319 who have never used the internet to research an ailment or get drug treatment information

Note: n=137

According to respondents, customer engagement (85.4%) is the key benefit of social media marketing, leaving customer service in the bottom with 17%.

Source: eMarketer, December 29 2008

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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