Driving Forward > Digital Marketing Blog

Forrester Predicts Surge in Global Enterprise Web 2.0 Spending by 2013

By

According to Forrester Research, enterprise spending on Web 2.0 technologies is rapidly growing and expected to continue this upward trend. With an anticipated compound annual growth rate of 43%, enterprise Web 2.0 spending is expected to reach $4.6 billion globally by the year 2013.

The graphic above breaks down business spending on social networking, RSS, blogs, wikis, mashups, podcasting, and widgets, the current popular growing technologies of Web 2.0.

The full Forrester report includes an analysis of enterprise Web 2.0 spending across North America, Europe and Asia Pacific as well as an analysis of the challenges facing vendors, particularly in the IT space, with Web 2.0. Check out the full report here.

Source: Forrester Research, Inc.

Social Media

Overdrive Releases 2019 Social Media Map

By

Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: forrester-predicts-surge-in-global-enterprise-web-2-0-spending-by-2013
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=forrester-predicts-surge-in-global-enterprise-web-2-0-spending-by-2013&page=
Loaded Template: single.php