Driving Forward > Digital Marketing Blog

Forrester thinks online marketers should forgo Foursquare


Forrester just released a study that concludes location-based mobile apps such as Foursquare, Gowalla, and Loopt have too few active users to justify investment by most major brands.

According to the study only 4% of US online adults have ever used location-based mobile apps and only 1% of that group update these services more than once a week.  The one sweet spot Forrester cites are males between the ages of 19 and 35 – this demographic accounts for 70% of the location-based mobile app users.  In addition to being up to 20% more likely to consult their phones prior to a purchase they are also very open to receiving mobile coupons and offers.  Verticals that should be targeting this demographic through advertising on mobile apps include gaming, consumer electronics, and sportswear.

This approach seems short-sighted – aren’t there some females between the ages of 19 and 35 who might find gaming, consumer electronics, and sportswear coupons and offers intriguing?

Seems there is a huge online marketing opportunity for focused testing on location-based mobile apps designed to expand this sweet spot and extend the reach of additional verticals.

Here’s a link to an article on this study in Advertising Age.


How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

Read the full article


December 9, 2019

Become a Marketing Engineer at MTech Summit. Register now to get a $60 discount.

Register Now!

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: forrester-thinks-online-marketers-should-forgo-foursquare
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=forrester-thinks-online-marketers-should-forgo-foursquare&page=
Loaded Template: single.php