Driving Forward > Digital Marketing Blog

Foursquare to Begin Remarketing Daily Deals


Foursquare, Foursquare, Foursquare. I use you every day. I check in to you at work, when I get my coffee and lunch, at the gym and at the movies. Where are my rewards though? I’ve only received about 2-3 since I’ve joined over a year ago.

Well apparently I’m not the only one not finding it useful for deals, because according to the WSJ, Foursquare is having trouble making revenue through their merchant platform. Not enough merchants, not enough deals.

More than just badges, Foursquare will be sending you daily deals now via partners.

Their answer to bring in more revenue? Beginning today, look for Foursquare to begin remarketing daily coupon deals from sites like LivingSocial, Gilt Groupe, and AT&T. With a user base of 10 million, the audience is there. A deal with Groupon could be in the works, too.

This could be big and quite useful for Foursquare users. Think about all the data they have on everyone like me who’s been checking in everyday without converting on a mayorship or loyalty reward. This data could make for some highly targeted daily deal remarketing based on places of interest. According to Business Insider, the partnership will allow Foursquare to do just that – alert you of nearby venues that have deals. The user gets a deal, and Foursquare gets a cut. Win-win for everybody!

Hat tip to About Foursquare on the story.

Related Posts:

MeMap, The Visual Representation of Your Friends’ Social Check-Ins
LevelUp, The Local Deal that Gets Better as You Use It.
How To Create a New Foursquare Special

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Artificial Intelligence Marketing Map

Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

Get Access!   


Social Media Map

Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.

Get Access!   


Search Marketing Map

Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

Get Access!   
Dev Tool:

Request: foursquare-to-begin-remarketing-daily-deals
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=foursquare-to-begin-remarketing-daily-deals&page=
Loaded Template: single.php