Driving Forward > Digital Marketing Blog

Gain Real-Time Insight on Your Facebook Engagement

By

The data that can be extracted from Facebook Insights offers a lot of useful information for publishers investing in the social networking site. These hardcore statistics have provided users with an understanding of how well their content is performing, and is now available in real-time.

Allowing publishers to receive metrics on the performance of content, they can now optimize it for Facebook in that instant if they see specific content receiving a high level of engagement. Additionally, these new analytics offer insight for both on and off Facebook. Publishers can now receive data based on impressions, referral clicks, and which pages are most popular on their external site.

With these new real-time insights, Facebook breaks down analytics based on the specific form of engagement: Like button, Comment, etc. Should a website owner integrate the Like button throughout their site, they can see how many views the button got, how many clicks, what story was published along with this Like button and how many clicks were redirected back to that initial site.

These insights offer a deeper analysis of engagement, specifically with the Share feature. This data distinguishes between the Share plugin and the organic shares that take place within the platform. In looking further through this data, website owners can see how their “Like” button placement affects the click-through rate.

What could arguably be the most beneficial aspect of these insights, data can now be broken down by demographic. These plugins offer website owners in-depth information about the audience that visits their site from age, gender, language or country.

These real-time insights within Facebook offer a whole new opportunity for publishers to really tap into the audience that interacts with their pages. While Facebook continues to further develop these insights, everything from content to external websites can be optimized to better engage and target the audience.

Social Media

Overdrive Releases 2019 Social Media Map

By

Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: gain-real-time-insight-on-your-facebook-engagement
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=gain-real-time-insight-on-your-facebook-engagement&page=
Loaded Template: single.php