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Gaming for Presidents

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Presidential campaigning has been taken to a new level. Holly Rockwood, director of corporate communications at Electronic Arts confirmed that Obama’s campaign has paid for advertising in Xbox 360’s Burnout Paradise. In-game advertising has only been around for less than 2 years so this is the first time that a Presidential candidate has paid for in-game advertising.

At first I was shocked when I read about this on blog http://www.gigaom.com/, but I’m not surprised. This is not the first time that the Obama camp has embraced new media to reach the younger demographic. As discussed, even though John McCain’s campaign is participating in paid search, he may be missing out on capturing the attention of this demographic once again in the virtual world. In-game advertising presents a huge targeting opportunity as well for the candidates, as ads can be geo-targeted to a user’s location, and to states that are under performing for the candidates.

According to Brier Dudley of the Seattle Times in his blog entry from October 14th, Rockwood revealed that both Obama and McCain were approached, but Obama bought a series of ads to run on sports games, including Madden 09, Nascar 09,and Need for Speed Prostreet, in swing states such as Florida, Ohio and North Carolina. The ads, which will run from Oct. 6 through Nov. 3, will appear on games with realistic settings such as billboards on a highway.

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6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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3 SEO Metrics for CMOs

3 SEO Metrics for CMOs

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Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

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