Driving Forward > Digital Marketing Blog

GetGlue Partners with The Gap just in time for Falls TV Lineup

By

GetGlue is a social networking site similar to four-square, but it uses TV shows as check-ins rather than locations. Get-Glue encourages users to check-in to movies, TV shows, and books they recommend. The CEO of GetGlue, said that the idea behind the site is to encourage friends and fans to discuss the things they love in the same place. This site has been called “tiny” in comparison to Facebook and Twitter because their user base is significantly smaller, but that is about to change.

A partnership with Entertainment Weekly, sponsored by Gap, could be just what Get-Glue needs to grow its users. Entertainment Weekly began rewarding users who used GetGlue to check in to “Must List” recommendations with virtual stickers in March of 2011. The “Must List” is a list that Entertainment Weekly releases once a Week to inform the readers their predictions about what will be popular. The list includes books, movies, and T.V. shows.

The partnership between GetGlue and Entertainment Weekly has recently been updated. From September 15, 2011 to October 15, 2011 Entertainment weekly is rewarding users that check in to one of their 12 recommended fall TV shows with a redeemable 40% discount on a regular priced item at any Gap store. There will be virtual stickers on GetGlue co-branded by Gap and EW. The stickers can be unlocked with directions about how to claim the discount.

In the past, GetGlue partnered with HTC to reward users with free movie tickets when they checked-in to Entertainment Weekly’s top movie picks. GetGlue takes a different approach to advertising. They promote ad-without-an ad. For example, when someone shares that they are watching Mad Men it is effectively an advertisement for the show, without having to display an actual advertisement.  Users do not have to feel overwhelmed by advertisement after advertisement yet they are being influenced by what their friends are tuning in to.  GetGlue has increased to 1.5 Million Users and seen a 130% growth in check-ins. They have tailored a part of their site solely for businesses. GetGlue for businesses networks to verify their accounts on GetGlue, setup pages, add social media links, create discounts, manage campaigns and see stats.

Partnerships with major media brands are what set GetGlue apart from other websites. The Social entertainment market is growing more widespread. Individuals will always want to discuss their favorite shows, movies, and books and GetGlue’s specialized market will allow for people to do so. GetGlue is the pioneer of social entertainment marketing, with social media– there is always something new!

Related Posts:

Foursquare’s Facelift
Foursquare Event Check-In Feature Can Benefit Your Business, Too
Facebook Highlights Photos From Pages You Like

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: getglue-partners-with-the-gap-just-in-time-for-falls-tv-lineup
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=getglue-partners-with-the-gap-just-in-time-for-falls-tv-lineup&page=
Loaded Template: single.php