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Getting Savvy With Appsavvy: Application Advertising


Last time, we talked with Mike Kerns of Citizen Sports Network about application sponsorships on social networks. This time and next, we talk with the other top player in this space: Chris Cunningham, founder and CEO of appssavy, the largest ad network of social applications.

Harry Gold: Can you tell me about you and your company?

Chris Cunningham: I’ve got a passion for this space. I was exposed to the social media application space by spearheading freewebs’s widget initiative a couple of years ago. At that time, I got my first taste of the opportunity here for brands to play an important role in the social media ecosystem. At freewebs, I had the opportunity to launch the highly successful WidgetCon conference in 2007 and haven’t looked back since. Prior to the application space, I was involved with several companies in the digital music space, including Digital Music Network and Music Vision.

Now I am CEO of appssavvy. We are a direct sales team representing many of the leading applications in the social media space. Currently appssavvy sells integration and media around 15 of the top 25 biggest applications on multiple platforms and reaches over 50 million users over another 500 applications. Appssavvy sells contextually relevant advertising on social and utility applications and drives premium CPMs [define].

HG: What are those 15 apps and their stats?

CC: Appsavvy represents 15 of the top 25 application companies, including leaders such as Playfish, SGN [Social Gaming Network], Flixster, Bantr, and 42 Friends. Each company has leading applications, such as Bowling Buddies, Circle of Friends, and Entourage. Through these partners, appssavvy has access to a user base of more than 6 million daily and 50 million monthly users. Advertisers have the opportunity to integrate their branding messages through exciting mediums, such as the bowling lanes on Bowling Buddies, where the brand can spend an enormous amount of time with a user. Or campaigns can leverage the millions of users across the SGN Gaming Bar to drive response and engagement.

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