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Google Adds Birthday Reminder

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If you have had a Birthday in the past five years and are on Facebook, you know your Facebook wall/timeline will be streaming with quick “happy birthday” and “have a great day” messages from friends. Based on my own observations I’d wager that for the average Facebook user their Birthday garners the largest volume of social interaction on their wall/timeline in a single day.

Realizing the popularity of people connecting on a birthday is likely the reason for the new Google+’s birthday notification. The Birthday notification is akin to Facebook allowing you to post on your friends Google+ page, but with one major difference: This notification appears directly on a search result page.

It’s a brilliant move by Google to interrupt a user for a “moment” to wish a friend a Happy Birthday. This momentary interruption will likely give Google+ a needed boost in awareness to average users who’ve never had a reason to stumble into G+.

As an added perk on your Birthday Google will show you the following Birthday Doodle on Google.com:

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6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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3 SEO Metrics for CMOs

3 SEO Metrics for CMOs

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Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

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