Google Announces New Integrated Ad Management and Reporting Platform
On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following components:
1.) DoubleClick Digital Marketing Manager: an upgraded version of the DoubleClick ad server.
2.) DoubleClick Bid Manager: a demand-side platform (used by Invite Media).
3.) DoubleClick Search: a cross-engine search management platform.
4.) DoubleClick Studio: a rich media creative solution, including Teracent’s dynamic technology.
5.) Google Analytics: a reporting solution to enable conversion tracking, site traffic reporting and attribution modeling.
For more information, check out the DoubleClick blog.