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Google Announces New Integrated Ad Management and Reporting Platform

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On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following components:

1.) DoubleClick Digital Marketing Manager: an upgraded version of the DoubleClick ad server.
2.) DoubleClick Bid Manager: a demand-side platform (used by Invite Media).
3.) DoubleClick Search: a cross-engine search management platform.
4.) DoubleClick Studio: a rich media creative solution, including Teracent’s dynamic technology.
5.) Google Analytics: a reporting solution to enable conversion tracking, site traffic reporting and attribution modeling.

For more information, check out the DoubleClick blog.

Advertising

How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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