Driving Forward > Digital Marketing Blog

Google Introduces Property Sets for Search Console

By

Google Search Console SEO

Google Search Console (formerly known as Webmaster Tools) has always required that a site, which it refers to as a “property,” have a specific URL. Rather than setting up a property as domain.com, you had to specify http://www.domain.com, http://domain.com, https://www.domain.com, http://sub.domain.com, etc. This meant that if you changed the default URL of a site, from http://domain.com to https://domain.com for example, you had to set up reporting for a new property at the new URLs. The old setup would not look at URLs at their new locations, even if 301 redirects were in place to tell Google where to find the site’s content.

Google has recently announced that they are making it possible to group different parts of a site (or sites) together into what they’re referring to as “property sets.” This means that for sites with multiple subdomains, separate mobile and desktop sites, even sites and their related mobile apps, all of your clicks and impressions can be monitored within a single report, just as it can be done in Google Analytics.

Overdrive’s SEO team is recommending that any clients with content on different subdomains, international domains, or any other situations that required separate properties in Search Console in the past, have us set up a property set to track all of your content.

 

Overdrive Interactive is an SEO company in Boston that drives measurable ROI. Our search engine optimization programs not only drive natural search traffic – they connect prospects to high quality user experiences that encourage desired behavior. Our SEO services and the resulting search engine presence connects visitors to content that satisfies their needs. As an award-winning Boston SEO agency, we are passionate about your success!

Tags

Search

Overdrive Releases The 2020 Search Marketing Map

By

Search marketing is an essential digital marketing component that continues to evolve every year. As marketers, it’s clear that increasing your contents’ visibility and having it rank highly in the search engine results pages (SERPs) is important. Luckily, we have an updated version of our Search Marketing Map that includes the resources that will help…

Read the full article

Search

6 Google Analytics KPIs CMOs Should Track

By

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

Marketing Minute Video: The Power of – And Then What?

Episode 4 The Power of "And Then What?"

Learn how all elements of digital marketing work together.

Get Access!   

Infographic

Artificial Intelligence Marketing Map

Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

Get Access!   

Infographic

Social Media Map

Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.

Get Access!   
Dev Tool:

Request: google-introduces-property-sets-for-search-console
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=google-introduces-property-sets-for-search-console&page=
Loaded Template: single.php