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Google+ Introduces Real-Time Search & Hashtags

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In an effort to try and gain some traction and improve the service, Google has released a significant update to the Google+ platform by introducing real-time search and hashtag support. Remember what recently happened, real-time search was a significant update to Google Search a little while back before being discontinued shortly after Twitter failed to renew their agreement with the search giant. Because the real-time data came from Twitter, Google had no choice but to shut that feature down. But they have now bounced back and will be using the Google+ platform’s content to generate the content for the searches. Additionally, the content can now be tagged using hash tags; if users introduce hash tags in their content, it will automatically link to search results, much like Twitter currently does.

Vic Gundotra, Google’s SVP of social, explained the features in a post on Google+ Wednesday. “If you click on this message, or select ‘Most recent,’ then relevant posts will start appearing in real-time.

A 90 second video from Vic was also released on YouTube where you can see him discuss the features in a bit more details right over here.

This is a major gamble for Google, who is hoping that the content on the Google+ platform will be sufficient enough to populate content for the hash tags much like Twitter does. In fact, if successful, this could be a significant leap forward for the Google team as they continue to make changes and introduce new features. And from a marketing stand point, the hash tags means that various companies can finally start running various promotional campaigns on there while they await for the Google+ Business pages to be released at some point in the near future.

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Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

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