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Google Now Adds Photo Sharing Feature

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In an attempt to become more of a social network, Google has added a new feature to Place pages. Users now have the ability to upload their own photos to a business’ Place page, simply by clicking the obvious “upload a picture” option.

Now when users visit locations in Google, they have a more interactive experience with photos of the business, food they offer, their interior design, and more. As long as the photos follow regulations for appropriate images that can be uploaded, users can contribute their own.

These photos that are successfully uploaded will appear in the Place pages of these locations. Additionally, they will appear as part of search results in Google, Google Maps, and Google Earth.

Implementing this feature within Google has been a another move towards the social space for the big search engine. While other platforms have arguably posed a threat to Google in the past, they seem to be responding with their own version of social features and showing everyone they mean business.

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6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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3 SEO Metrics for CMOs

3 SEO Metrics for CMOs

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Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

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