Driving Forward > Digital Marketing Blog

Google Sets Out To Kill The Duplicate Content Issue Once and For All

By

On the web, there’s raging paranoia and misunderstanding regarding the definition and effects of having duplicate content on a website. Today, Google set out to put the duplicate content issue to rest once and for all (at least for duplicate content issues within a site) with the…

drum roll please…

The Canonical Link Tag

In brief, a webmaster can place this tag in the head section of an HTML document to specify what the canonical URL of a page should be. You can read more about the mechanics of the new tag on the Official Google Webmaster Blog.

For search engine optimizers, this innovation signals the establishment of a new best practice for page coding: Each webpage should contain a “canonical link tag”. The canonical link tag also eliminates a mess of duplicate content issues caused by database drive websites and may prove to be a far more effective means of preventing identical versions of pages from being indexed than Robots.txt, nofollows, 301 Redirects, and .htaccess workarounds.

Search

6 Google Analytics KPIs CMOs Should Track

By

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

Read the full article

Search

3 SEO Metrics for CMOs

3 SEO Metrics for CMOs

By

Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: google-sets-out-to-kill-the-duplicate-content-issue-once-and-for-all
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=google-sets-out-to-kill-the-duplicate-content-issue-once-and-for-all&page=
Loaded Template: single.php