Driving Forward > Digital Marketing Blog

Google to Rename Picasa and Blogger with Google+ Debut


The debut of Google’s social layer, Google+ is only about a month away, but it is up and running for exclusive invitees. Google has been determined to create an answer to Facebook and their mentality has been “to make connecting with people on the web more like connecting with them in the real world.”  However, with the installation of the world’s next largest social media outlet led by Vic Gundotra, this will bring about some reformations for two of Google’s most important products.

The Picasa and Blogger names, two of Google’s most popular products, will be renamed into “Google Photos” and “Google Blogs.” Picasa and Blogger are both free websites, Picasa for photo editing, and Blogger allows for blog creation. Google will integrate Picasa and Blogger into Google+ with the help of rebranding and renaming. Because both are social products which improve as more people use them, this step for Google seems to make sense as Google + begins to roll out. With Google+ several other Google brands will be affected, however YouTube, which took over Google Video, will not be rebranded.

When will this transition happen? It is expected that within a month and a half Picasa and Blogger will become Google Photos and Google Blogs.  Ideally, the release will coincide with the public debut of Google+ which is said to be on or before July 31st.  In addition, the release of Google+ will also be the day in which all private Google Profiles will be deleted.  Google does not want to have private profiles after the launch of Google+ and are therefore encouraging users to make use of Google+ Circles, in order to control their friends’ access to their profile.

Do you think Picasa’s and Blogger’s rebranding and transition into Google Photos and Google Blogs will hurt these two products? It will be interesting to see the role they play in Google+ and the overall success Google+ will have as the next social media network.

Related Posts:

Google Analytics Gets Social
The Google+ Social Network Is Here
For the Love of Your Product: Facebook vs. Google

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Marketing Minute Video: The Power of – And Then What?

Episode 4 The Power of "And Then What?"

Learn how all elements of digital marketing work together.

Get Access!   


Artificial Intelligence Marketing Map

Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

Get Access!   


Social Media Map

Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.

Get Access!   
Dev Tool:

Request: google-to-rename-picasa-and-blogger-with-google-debut
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=google-to-rename-picasa-and-blogger-with-google-debut&page=
Loaded Template: single.php