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Google Webmaster Tools Becomes Google Search Console

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Google just announced the latest change to its product line, though the tweak amounts to little more than a rebranding. As of May 20, 2015, the online service formerly known as Google Webmaster Tools will now be referred to as Google Search Console across all Google properties. So far, neither the service’s page layout nor its tools/ functionality have been altered as a result of the brand refresh.

Google search console - Overdrive Interactive
A screenshot of a Google Search Console page demonstrating the branding change. (https://www.google.com/webmasters/tools/other-links)

Google Webmaster Tools was first unveiled about a decade ago and has since served as a portal for a host of tools, such as Google News Sitemap Submission, for users who work on or develop websites to use to improve their properties’ Google search rankings. This nominal change comes following the recent significant revamping of the Search Queries report, renamed Search Analytics, which now breaks down search data and filters it in many different ways for a more precise means of analysis.

As for the reasoning behind the change, the team at Google felt the name of the service should better reflect its actual users, i.e. “everyone who cares about Search” and not only webmasters (Announcing Google Search Console – the new Webmaster Tools). What do you think? Was the name change necessary, superfluous, or a downright mistake? Keep up to date on the latest news on Google and digital marketing in general by following us on Twitter, @ovrdrv.

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Overdrive Releases The 2020 Search Marketing Map

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Search marketing is an essential digital marketing component that continues to evolve every year. As marketers, it’s clear that increasing your contents’ visibility and having it rank highly in the search engine results pages (SERPs) is important. Luckily, we have an updated version of our Search Marketing Map that includes the resources that will help…

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6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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