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Google’s G1 Phone Launches Today

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Today Google took one more step towards complete world domination; October 22, 2008 marks the launch of the G1, Google’s first foray into the mobile market.

Built by HTC and distributed exclusively by T-Mobile, the G1 is the first mobile device to feature Android, Google’s open source operating system.

Android was developed by Google to be an open source operating system, meaning anyone can download the development kit and create applications that are downloadable through the Android marketplace.

Combined with 3G mobile technology – allowing for fast wi-fi speeds – the G1 is set to make mobile internet much more accessible to everyone.

So, what does this mean for marketers? Greater exposure across a wider range of media sources. In a March 2008 study by The Nielson Company, twenty-three percent (58 million) of all U.S. mobile subscribers say they were exposed to advertising on their phones in the past 30 days. Of those about half said they responded in some way.

With the launch of the G1 and more phones on more providers on the way, it is becoming increasingly easier for users to access the internet via their mobile devices. This means more users online, seeing more ads, with a greater ability to interact with what they see.

For more information on the G1, visit T-Mobile

– Bill Holmes

Technology

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Standing Out From the Crowd – Owned Images In Search

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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…

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Technology

Becoming a Marketing Engineer: Crafting the Customer Journey

New Webinar- Becoming a Marketing Engineer: Crafting the Customer Journey

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How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer Journey Webinar on Wednesday, April 25, 2018 at 2pm EDT. In this webinar, you will learn…

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