Driving Forward > Digital Marketing Blog

#GOPDebate vs. #JonVoyage: Who Won Social Last Night?

By

Two of the most important political events of the summer – the Republican Primary Debate and Jon Stewart’s last episode of The Daily Show, occurred nearly simultaneously. It was no surprise that both events overtook the Internet at large, especially Social Media. But which dominated the conversation? We took to Twitter to find out!

First things first: the #GOPDebate.

Many tweets were about the boisterous and sometimes unruly performance of the candidates, especially the ever-entertaining Donald Trump. Here are some of our favorites.

 

A couple hours later, Twitter found a second wind in the hashtag dedicated to Jon Stewart’s last episode of The Daily Show, #JonVoyage.  Some very big names in the entertainment industry and politics were tweeted a  farewell to the host of 16 years:

 

Even some brands weighed in on Stewart’s departure:


And the cue the drum roll…

The more popular topic of the night was, in fact, the GOP Debate.

According to data via Topsy, in the last day 1,478,287 #GOPDebate tweets went out, while only 124,820 #JonVoyage tweets were posted. We would like to think there’s more to the story, though. This morning in Boston, only #JonVoyage was still trending, and it also achieved a higher Topsy Sentiment Score, which analyzes tweet content by positive and negative language. Scrolling through the hashtag last night, it was apparent that many of the #GOPDebate tweets were live tweets, responses, and even arguments. With the Republican Primary Debate being the first of this election season, there were predictions being made about the winners, losers, and future of the nomination and race at large. Within #JonVoyage we saw some high-profile brand and celebrity tweets with great engagement, and an overall sense of finality and sadness as one of the nation’s most beloved television personalities made his departure from the air.

The timing of the two events hardly seems coincidental, and Time even went so far as to call the overlap a cruel taunt. Regardless of who won, the tweets from last night made history, and are indicative of an ongoing aspect of all major current political and cultural events: they will be extremely well-documented.

There you have it, folks! For all the latest in social media keep up with us on Twitter @ovrdrv, and feel free to leave a comment with your favorite tweets from last night!

 

Photo credit: nytimes.com

Analytics

metrics vs dimension google analytics reporting

Ultimate Google Analytics Dimensions and Metrics List

By

When it comes to better Findability, analyze your website performance.  Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata API to: Automatically discover new columns Access all dimensions and metrics attributes for Google Analytics…

Read the full article

Analytics

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: gopdebate-vs-jonvoyage-who-won-social-last-night
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=gopdebate-vs-jonvoyage-who-won-social-last-night&page=
Loaded Template: single.php