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How Page Likes are Counted on Facebook to Change

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shutterstock_228736198In an announcement just yesterday, Facebook said it is “updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.”

You can read the entire announcement here.

Facebook already excludes likes and comments from these accounts from Page posts, so this change should only yield more consistent data. It should also result in a more accurate count of those who actively follow a Page.

While this update is expected to cause only a “small dip” in the number of likes a Page has received, it is something that anyone who has a Page on Facebook, especially Page admins, will want to be mindful of going forward when they look at the number of likes on their Page.

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

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