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How SEOs Use Google Differently



The majority of us don’t click on Google Ads because we understand how much they cost-per-click

We know the word variations that will give us a quick answer (e.g., how, what, who)

We know “video keywords” and how to optimize for them.

google video result

We know the difference between navigational, transactional, and informational searches.

We know what keywords will give us local map results


We use Google’s Advanced Operators to filter through crowded listings (e.g., site:ovrdrv.com filetype:pdf intext:seo)

We use all of Google’s Search Features (e.g., News, Videos, Images, Books, Shopping)

We know all the Google-Owned Products and Research Projects (e.g., Google Books Ngram Viewer)

google n gram

We understand which sites are legitimate (e.g., Unsecure HTTP websites)


We understand the content on the page using the URL and meta data in the Google search results

We can scan the results faster than most people–we average a hundred Google searches per day



Overdrive Releases 2019 Search Marketing Map


Success in marketing today means having your head around search marketing and knowing the top sites, tools, and resources. The world of search is ever-changing, so we’ve released an updated version of our Search Marketing Map to compile all the resources search marketers need to succeed. Overdrive Interactive’s signature Search Marketing Map includes over 281 live…

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YouTube SEO Guide


YouTube SEO Best Practices YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic search results for both branded and unbranded search terms, so it’s important to optimize titles,…

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