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How to Effectively Leverage Social Media

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There is no question that more and more money is being spent on social media advertising. In fact, Social Media Examiner recently reported that 65 percent of marketers plan to increase their social media ad budgets this year, reallocating funds from display, video, rich media, and offline tactics. Given the magnitude of this trend, I sat down with Bob Cargill, director of social media at Overdrive Interactive, to discuss what’s going on and how to effectively leverage social media. Click here to read more about our conversation.

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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