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“IAB Internet Advertising Revenue Report 2010” Highlights


This week, the Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, released its “International Advertising Revenue Report” for the full 2010 year. And, it turns out that most of the anticipated trends are actually coming to fruition. Interested in the highlights of the report? Look no further.

2010 Was Interactive Advertising’s Best Year Ever

  • All 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009
  • Fourth quarter revenue also hit new highs at $7.45 billion, up 19% from Q4 2009 and 15% from Q3 2010

    Internet Ads are Bigger than Newspaper Ads for the First Time

    Search is the Most Popular Ad Format & Display Advertising Grew

    • Search represented 46% of revenue and saw 12% growth from last year
    • Display-related advertising, which includes Digital Video Commercials, Ad banners/display ads, sponsorships and rich media, continued to grow this year, totaling nearly $10 billion with an increase of 24% over 2009.

      So what does it all mean?

      Consumers have shifted more of their time from traditional to digital media, making watching TV and reading the newspaper a commonplace online activity. Advertisers have accepted this shift and have begun pouring more money into online advertising. It will be interesting to see if display/banner ads continue to grow over search ads, and whether they will take on the form of traditional text ads or creative rich media banner ads.

      To read the entire report, click here.


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