Driving Forward > Digital Marketing Blog

Instagram Introduces Ads


Popular photo sharing app, Instagram, announced recently that they would start incorporating advertisements and sponsored posts into news feeds. Some reacted negatively to the news, fearing it would clutter an application known for its simple, easy-to-navigate design, while others viewed it as an inevitability given our current digital landscape. For me, this move seemed like a natural progression after the addition of video in June of this year. Many brands latched on right away, viewing this new feature as a way to post 15 second commercial-like videos and serve them directly to millions of users. However, I was still incredibly curious about how it was going to be executed.

Well, Instragam fans will no longer have to wait for this answer. As I was scrolling through my Instagram feed, as I frequently do late in the afternoon, I noticed something different–a photo from Instagram themselves. I then noticed the right hand corner which said “Sponsored”. Accompanying the photo was a lengthy comment explaining the new change and what users can expect, and for additional info users need only click the “Sponsored” icon. An example of what the advertisement will look like is pictured below.

Instragram Advertisement

For now, the roll out of advertisements will be limited to a handful of companies. My initial impression is that the ad isn’t obtrusive at all–much like the addition of Instavideo. It is just as easy to flick past the ad as it is any other photo or video, and I don’t expect it to anger many users. I am excited to see how brands will get creative with advertisements on Instagram! Find out more here.

What do you think of the new advertisements on Instagram?



How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: instagram-introduces-ads
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=instagram-introduces-ads&page=
Loaded Template: single.php