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Instagram’s New Feature, Instagram Direct

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Introducing Instagram Direct from Instagram on Vimeo.

If you use Instagram to establish meaningful connections with your customers, prospects, fans and followers, your job just got a little easier.

Instagram, the popular visual communications network that was founded in 2010, introduced Instagram Direct last Thursday, making it possible for users to send photos and videos directly to up to 15 of their followers.

How cool is this new feature? Cool enough for none other than Kourtney, Kim and Khloe Kardashian to have used it already to promote the Kardashian Kollection, their line of fashion, jewelry and more. For reposting one of their promotional messages with the hashtag, #KKDIRECT, 15 of their followers were awarded an exclusive, “behind the scenes” pic from the 2014 Kardashian Kollection campaign shoot.

While it’s too early to tell if this new feature will catch on with users, my first impression is that Instagram Direct appears to be a great way for a brand to offer unique content to its most passionate followers and receive more likes and comments in return.

What about you? Do you use Instagram to promote your products and services? Have you tried Instagram Direct yet? How do you think this new feature will be received by the Instagram community?

Marketing

NEDMA Annual Conference 2019 Recap Part 2

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The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…

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