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Internet Advertising Revenue Tops $21B


US Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.

The breakdown of each Internet advertising format was as follows:

Most impressive is the Internet advertising revenues in 2007 reaching $5.9 billion, an all-time high for a single quarter and a 24% increase over the same period in 2006. Internet advertising revenues have now been experiencing strong growth for four consecutive years (13 consecutive quarters).

Breakdown by industry category is as follows, showing the consumer industry dominating the Internet advertising market with 55%, unchanged from the same period of time in 2006:

Source: Marketing Charts, “2007 Internet Advertising Revenue Report,” IAB and PwC.


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