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Internet Advertising to Overtake Print in 2011

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Newspaper advertising, long holding the top share of US advertising spending, is predicted to be overtaken by online advertising in 2011. This year, video game advertising is expected to see the most growth, jumping from .3% to .5% of total US advertising spending share. Cinema and mobile advertising are also expected to experience steady growth over the next couple of years. Advertising for yellow pages (print) is also predicted to decrease substantially, losing about 1.5% of its share come 2012.

Will print advertising continue to decline as online media becomes the preferred medium?

Source: eMarketer, September 21, 2009

Advertising

How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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