Internet Users Ready for Convergence of TV and Online
Deloitte’s “State of the Media Democracy” reveals that users are ready for Internet and television to merge. Sixty-five percent of users in 2009 want to connect their TVs to the Internet, a 7-percentage-point increase from 2008. Millennials – those ages 14 to 26 – represent the largest group to welcome the merging of Internet and television, with 74% interested in connecting their TVs to the Internet.
TV also has the largest impact on buying decisions of Internet users in the US, having an influence in 83% of Internet users’ purchases. Magazines, online sites and newspapers also played a large role in purchasing decisions.