Driving Forward > Digital Marketing Blog

Let’s Give Them Something to Talk About

By

Last Thursday, Microsoft launched its first ad installment of its $300 million campaign to counteract negative publicity around Window’s Vista. The ad features Jerry Seinfeld and Bill Gates in a shopping mall as Seinfeld helps Gates try on shoes.

As we all know, Seinfeld’s ever-popular show is often regaled as the show about nothing. However, the actions of each Seinfeld character always seem to come around full circle in the end. I couldn’t help but think this was the case with the Microsoft commercial. At first glance, the commercial may be seen as an ad about nothing. However, when you are viewing the ad you can’t help but look for hidden symbolism. It can’t just be about Gates and Seinfeld shopping for shoes, can it? The ad is a teaser, designed to generate buzz and create awareness; something that Microsoft has certainly succeeded in doing so with this ad.

Brand consultant, Dean Crutchfield, was quoted in the WSJ article as saying, “The initial reaction might be on the fence or leaning negative but the ad did its job. Most companies would have to spend a billion dollars on advertising to get this kind of attention.” According to Bill Veghte, senior vice president of Microsoft’s Windows and online services business, “the first commercial was a ‘conversation starter, an ice breaker’ that will be followed by further ads that he declined to describe. Mr. Veghte says the campaign is intended to create more excitement around what Windows can do.”

I have no doubt that in time, the true message of the ads will be revealed. In the meantime, Microsoft has given bloggers and online critics something to talk about.

To read the WSJ article and watch the Microsoft commercial click here

Tags

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: lets-give-them-something-to-talk-about
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=lets-give-them-something-to-talk-about&page=
Loaded Template: single.php