Driving Forward > Digital Marketing Blog

Like-Gating is No Longer Allowed on Facebook

By

shutterstock_147520088A marketing tactic called like-gating, something that many brands have been doing on Facebook to persuade people to like their pages, is about to become history.

Like-gating on Facebook is – rather, was – when a brand would require a fan to like its page in order to see a particular piece of content or receive a special offer there.

In an August 7 post on its Developers blog, Facebook put an end to this common practice. According to the post…

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

While this change to Facebook’s Platform Policy (which apparently become effective November 5, 2014) should be well received by consumers, it certainly won’t make it any easier for brands to rack up new page likes. In addition to consistently publishing quality content that their fans will not only like, but share with their own networks, more brands than ever will likely need to consider advertising on Facebook.

To read more about Facebook’s Platform Policy, click here.

Tags

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: like-gating-is-no-longer-allowed-on-facebook
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=like-gating-is-no-longer-allowed-on-facebook&page=
Loaded Template: single.php