Driving Forward > Digital Marketing Blog

Many Viewers Steer Clear of Pre-Roll Ads


TubeMogul released a report today that highlighted the tendency of viewers to click away from a pre-roll ad before short-form online video. After analyzing over nearly 2 million streams of online video, TubeMogul found that over 15% of viewers clicked away from a video instead of sitting through a pre-roll ad. Video content from magazines and newspapers cultivated nearly a 25% click away rate, while only about 11% of viewers click away from a pre-roll ad before video content from a large broadcaster.

This information my cause advertisers to re-think their purchase of media in the form of pre-roll ads and cause the content provider to reconsider the portion of their audience that is lot because of an advertisement preceding their content.
Source: TubeMogul, February 2, 2009

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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