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Marketers Embracing Social Media


According to a recent report issued by the Society for New Communications Research, marketers are beginning to embrace social marketing.

The report explained that while standard metrics for online marketing, such as search engine ranking and web traffic, are still useful in evaluating social media, the most important and useful metric is simple awareness and engagement of users.

Specifically, blogs and online media were cited by marketers as more effective to younger (18-25) audiences. As far as blogs and podcasts, some important points in determining how to become influential included frequency of posting, page visits and site meter rankings.

: “Social Marketing Makes Marketers Warm and Fuzzy,” Marisa Peacock, CMSWire


Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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