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Marketers Need Metrics to IntegrateTraditional and Digital Media

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Click on image to see what marketers are satisfied with when it comes to integrating traditional and digital media.


38% of marketers are allocating 11%-20% of their media budget to online media.


The chart below shows a breakout of challenges and barriers of integrating traditional and online media. Click image to enlarge.

Source: eMarketer, April 29 2009

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Standing Out From the Crowd – Owned Images In Search

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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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