Building a Marketing Asset
One of the most valuable assets a marketing organization can have is an opt-in email marketing database on a powerful marketing automation platform. Having such a database creates a proprietary marketing platform that allows companies to bypass traditional media gatekeepers who charge huge advertising and email rental fees for access to targeted groups of consumers and B2B prospects. A robust marketing database is more than just a means to communicate with your target audience – it is a tangible asset that adds real value and equity to a company. It is part of your company’s Brand Embrace!
Triggered Events, Lead Nurturing, Lead Scoring, Segmentation, CRM Integration and Analytics
Our team doesn’t just focus on batch and blast email marketing. We understand the vast array of marketing automation platform features that power one-to-one communications via triggered events, lead scoring and behaviorally-based analytics and segmentation. Whether you’re using the most basic email platform or the most robust marketing automation platform, our team will make sure that your email program has a steady stream of timely trigger-based email events that nurture leads into opportunities and turn opportunities into revenue!
Marketing Automation Beyond Email
Marketing Automation and CRM Integration
Furthermore, we can extend the power of your marketing automation to Salesforce and other CRM systems. This integration can turn real world interactions into triggered digital events and online behavior into actionable intelligence! Marketing automation integrated with a CRM solution can help you both escalate prospects to real opportunities and give your sales reps instant information they can use to close more deals!
Digital Action to Clutter Busting Direct Mail
The fact that Overdrive Interactive is a digital marketing firm doesn’t mean that we limit our marketing automation triggers exclusively to email and online calls to action. Using a combination of email and direct mail when a prospect is actively seeing your services puts direct mail where it belongs – in the nurture cycle. Furthermore, if you can get your prospect to actually request physical materials, your power to reach your target with a physical asset is almost assured. Overdrive can help you link your marketing automation platform to a print on-demand server to turn your digital actions into physical real world pieces of content that your prospects can hold in their hands. Finally, since you are not mailing thousands of pieces of content to people who don’t need or expect to hear from you, you can take from the money you are saving on wasted postage and apply it to creating and sending more substantial pieces that break through the clutter and get noticed!
Put Overdrive to Work for Your Company
Want to know more about our marketing automation methodology, strategy and technology? Click here or call 617-254-5000 to schedule a capabilities presentation.