Driving Forward > Digital Marketing Blog

Marketing With Podcasts, Part 1


Let me confess: I’m not an expert in podcasting. But I recognize the potential of having so many viewers and listeners consume self-selected media in this very intimate way. So today and next time, I’ll explore the online media and marketing opportunities around podcasting.

Though the marketing opportunities associated with podcasts are clear, how media buyers can insert their ads into podcasts isn’t obvious and tracking actual listeners and viewers of those inserted ads is even less obvious.

Still, people everywhere listen to and watch their iPods and iPhones or listen to or view podcasts on their computers. Many podcasts have huge audiences, and someday soon those audiences may rival those of any network television or radio show. (Could entire feature-length movies one day be released through sponsored podcasts?)

Read more at http://www.clickz.com/showPage.html?page=3627291



Social Media: 15 Ways You’re Doing It Wrong


Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

Read the full article

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