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Mary Meeker’s 2015 Internet Trends Report

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Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield and Byers, presented her 2015 Internet Trends Report at the Code Conference yesterday.

 

 

The highly awaited annual report breaks down trends spanning the entire web: e-commerce, usage, social media, and much more. Meeker presented nearly 200 slides in just a few minutes, so post-conference analyses of the report are necessary and abundant. As Forbes published, overarching themes from Meeker’s talk include Messaging as a platform for more than strictly communicative functions, the increasing popularity of drones, the importance of diversity, and “tech as tool for social change.” Additionally, Meeker’s analysis of where to look for the future of web and tech innovation is worth noting:

“Forget China; India is now leading in smartphone/Internet growth. India has 232 million Internet users, up 37% in the last year. It added 63 million users in 2014. Its growth curve mirrors that of the United States a few years ago, and China more recently.”

-Miguel Helft, A Few Highlights From Mary Meeker’s Internet Trends Report

The 2015 Report will set the tone for tech and internet trend reporting, as well as give digital marketers an idea of what to watch for in the near future. Read more analysis of the presentation from AdWeek, Tech Crunch, and The Next Web.

View the full presentation deck here.

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6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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Crafting the Customer Journey with CEO Harry Gold

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Overdrive Interactive was a proud sponsor of the December 2018 Marketing  Technology Summit. Overdrive CEO Harry Gold’s session, “Crafting the Customer Journey,” was a crowd favorite and taught attendees the power of continuing to ask “And Then What?” in their sales and marketing plan execution. To gain these insights for yourself, download the complete presentation…

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