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Millennials Won’t Make a Big Ticket Purchase Without UGC

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Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings, which indicate that over 30% of Millenials will not make a big ticket purchase (electronics, cars, hotel stays, insurance policies nor travel arrangements) without UGC. The study also found that Millenials are more likely to be influenced to make a purchase based on UGC by strangers than any other group because of their belief that consumers care more about their opinions than any company does.

Key Statistics Reported by the Study Include:

  • 84% of Millenials say that strangers’ UGC impacts their purchase decisions
  • 71% believe that companies only care about consumer opinions because it impacts other consumers’ decisions
  • 66% believe that companies that include consumer feedback on their websites are honest and 53% view those companies as credible
  • 87% believe that companies shouldn’t edit customer feedback at all

Click here for further findings from the survey

Click here to read the full article

How does the survey align with the trends you’ve seen?

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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