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Mobile Commerce – It’s Heating Up!


The chatter around the growth of mobile commerce has been endless and at times unnecessary.  However, some interesting news was issued by ABI Research in their “Mobile Money and Shopping” report.

According to their report, many key factors will be playing a role in Smartphone adoption worldwide.  While people from emerging countries are starting to adopt Smartphone’s,   countries that have already enjoyed the growth of adopting this technology will be spending more time buying on their device.  The combination of these two factors is expected to generate a tipping point in mobile commerce.  As a result, by 2017 mobile commerce is expected to contribute 24.4% to online sales.

Have you shopped on your mobile device?



NEDMA Annual Conference 2019 Recap (Part 1)


NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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The Miracle Of Findability


Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

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The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

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Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

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