More Individuals Turn to the Internet for Self-Diagnosis
Almost one-half of all US internet users turn to the internet for information and additional self-diagnosis after paying a visit to their physician. Their main source of information: a search engine. Only 20% actually go to a specific health website, such as webmd.com, in order to learn more about their doctor’s diagnosis and to find out about specific treatment options. A little over one-third of internet users trust what their doctors say and fill the prescription, without bothering to participate in any self-education.
These statistics show that more and more individuals are turning to the internet each day for self-help and self-dianostic purposes. Pharmaceutical companies in particular should capitalize on this trend and educate consumers through their advertising campaigns.
Source: eMarketer, August 10, 2009